Why Having a Trademark Agent is Critical

A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. If you own a business, you have the right to use your business name and logo on products or services that you manufacture or sell.

But if you don’t have a trademark, someone else could use your brand name in their products or services without paying you any royalties.

That’s where a trademark agent comes in. An agent can simplify the process of applying for and getting a trademark.

But before we understand the importance of a trademark agent, we need to know about what trademarks are and their importance – because it all ties in.


What is a trademark?

A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. A trademark is an important part of a company’s brand equity. It protects your business from third parties using your logo or slogan to sell products that are not yours.

A trademark can be used on a website, book cover, business cards, or anything else you want to use to promote your business.

It also protects your brand name from being confused with someone else’s name.

For example, if you’re trying to sell “The Gourmet Dog Food Company,” it would be best not to call yourself “Gourmet Dog Food.” These days, companies spend millions on trademarks and copyrights so they can protect themselves against such confusion.

Why is a trademark important for business?

A trademark helps customers easily identify your product or service by associating it with what they expect from you. If someone sees your brand name on something they buy at a store, they know it’s yours and they can trust it has been made by professionals who will take care of them.

A trademark protects your business against imitation by other businesses that may try to confuse customers and steal sales.

Why having a trademark agent is critical?

You might not have the proper means or information to apply for a trademark.

Which category do you file in? How long will the process take? What forms to fill? What are the prerequisites? What should you keep in mind before you finalize your mark?

All these are questions that a competent trademark agent can answer for you.

For smaller businesses or simpler ideas, it might be okay to go the long route and file a trademark yourself. Sometimes, it’s even okay to postpone trademarking until after the business really takes off.

But more serious businesses and ideas need protection – especially in today’s modern world where copying is as easy as a Google search.

That’s why we recommend going for a trademark agent. Not only do they make your life easier but they also make sure all the paperwork is proper and that you get your trademark rapidly.

Choose only the best. Wilson Patents is the best trade mark agent Canada – so get in touch today and let’s discuss your business.